pinkpantswhiteshirt: "I'm a cosmetologist and I can tell you no unnatural color will last longer then two weeks without fading (washing every day/every other day)" False. It all depends on your hair type and the brand of dye you use. For me personally, Special Effects Atomic Pink lasted literally for two months with very, VERY little fading (people would ask me every day if I had JUST dyed my hair.) I washed it daily in hot, hot water. Manic Panic, on the other hand, washed out to white blonde in 2 weeks. Research!